Resource scarcity and environmental concerns have prompted changes to the way we all approach mobility. Responding to these challenges is providing a business advantage to those brave enough to lead the way. McKinsey suggest that a major city that takes advantage of seamless mobility will be able to move around 30% more people while cutting travel time by 10%1. Our clients are at the forefront of this shift, and the technological, societal and legislative pivot required to achieve it.
Intelligent Transport Systems (ITS) enable all modes of transport to communicate with one another, so travellers have access to information needed to make their travel choices. Ertico are thought-leaders in the arena, at the forefront of connected and automated driving, urban and clean mobility. Their partner organisations include vehicle manufacturers, suppliers, research institutions and public authorities. Landmarks provided Ertico with a rebrand to reflect their ambition, and continue to provide brand support and event branding for their European and World ITS congress.
iomob is proof of the application of ITS. This international technology platform for mobility enables seamless, multimodal travel over an open network with a large number of mobility service providers. We developed brand guidelines for iomob - updating their identity and creating a tagline and a visual approach with a mobile-first attitude.