Communicating mobility

Resource scarcity and environmental concerns have prompted changes to the way we all approach mobility. Responding to these challenges is providing a business advantage to those brave enough to lead the way. McKinsey suggest that a major city that takes advantage of seamless mobility will be able to move around 30% more people while cutting travel time by 10%¹. Our clients are at the forefront of this shift, and the technological, societal and legislative pivot required to achieve it. 

Intelligent Transport Systems (ITS) enable all modes of transport to communicate with one another, so travellers have access to information needed to make their travel choices. Ertico are thought-leaders in the arena, at the forefront of connected and automated driving, urban and clean mobility. Their partner organisations include vehicle manufacturers, suppliers, research institutions and public authorities. Landmarks provided Ertico with a rebrand to reflect their ambition, and continue to provide brand support and event branding for their European and World ITS congress.

iomob is proof of the application of ITS. This international technology platform for mobility enables seamless, multimodal travel over an open network with a large number of mobility service providers. We developed brand guidelines for iomob - updating their identity and creating a tagline and a visual approach with a mobile-first attitude.

Toyota is the world’s best-selling vehicle brand². They, too, are adapting to new forms of mobility. We are helping Toyota Europe introduce the business opportunities to their retailer network afforded by a shift from pure vehicle sales and service to becoming a mobility provider. Our Solutions Guides and posters inform the Toyota network about the complex transition to e-mobility and its wide-ranging implications for the business through clear hierarchy of information and infographics.

For Lexus Europe, one further challenge is how to uphold their legendary standards of customer service as the retail experience moves increasingly online. Our EV Facility Standards highlight the key actions and recommendations required for a successful pan-European launch of their EV strategy. It’s just one of the many ways we support Lexus in their shift to a luxury lifestyle brand.

New approaches to mobility require new approaches to safety. The European New Car Assessment Programme (Euro NCAP) provides an independent star rating based on the crash avoidance, crash protection, and post-crash safety of new vehicles.

Their assessment programme is constantly adapting to incorporate the latest innovative breakthroughs. Landmarks are helping Euro NCAP – updating their branding, communicating with stakeholders, and helping safety engineers prepare future vehicle design for compliance.

It’s clear that mobility is changing – and will continue to do so based on technological innovation and environmental and societal concerns. As Aristotle put it, “We can’t change the wind, but we can set the sails differently.” We are helping our clients to forge new, greener, paths in this exciting landscape. Why not find out what can we do for you?