Case study 
Safety information

Helping an industry leader in their aim for zero accidents

The challenge

Air products supply packaged gases across the world. Safety information is distributed with gas cylinders and must be translated into multiple languages adding cost and delaying rollout. As part of our broader approach to marketing communication, Air Products asked Landmarks to apply Design Thinking to the dissemination of important safety information.

The simplification of safety information is helping Air Products in their aim: zero accidents and zero incidents.


The Landmarks Solution

Much like a safety card in an aeroplane, Landmarks distilled critical information into simple diagrams. We minimized the use of language completely - enabling a welder to follow regardless of their native language. Rather than this safety information being separated from the gas cylinder it is instead shrink-wrapped to it.


Design Thinking

Production costs and time were minimized through the sleeve being applicable to all markets; the safety instructions were attached to the cylinder (therefore always available and cannot be lost) and provided visual assets for use in other Air Products communications.


Applying safety information to gas cylinders ensures that welders are aware of their safe use.

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