Refreshing Cepi's visual identity to reflect a shift in perspective.
The Confederation of European Paper Industries – Cepi – represents the pulp and paper industry. They are a dynamic association, dedicated to sustainability and biodiversity. Their legacy branding, although recognised within the industry, did not accurately reflect this.
We met with Cepi and discussed their aspirations and aims. We wanted to ensure recognisability and brand equity were retained, but with a professional update suited to cross-media communication. Our aim was to convey a reinvigorated association ready to address the challenges posed by a move towards carbon neutrality.
Refreshing a brand requires a delicate balance – modernising whilst maintaining a core brand identity and strategy. Our update for Cepi builds on their legacy, but propels them ahead, matching their ambition to be at the heart of the bio economy.
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