Using objects and stories to convey brand values, enhancing the retail experience.
Lexus have a unique heritage. Legendary levels of customer service are complemented by imaginative technology and levels of craftsmanship that may not be immediately obvious to customers. Lexus wanted to convey this, enhancing the retail experience.
Landmarks researched the Lexus brand and the inspiration behind the latest technology and innovative elements available in their vehicles. From the origami cat challenge that engineers must complete, to the dimpled underside of the Lexus NX that improves aerodynamics, we invite customers to immerse themselves in the world of Lexus, using storytelling to do so.
We developed stories that sales staff may use to engage with customers, and objects to help convey each story. These objects – some exotic, some more everyday – are displayed on a dedicated display wall and complemented by short films that we created. From our studio in Brussels, we ensure that these films are available to all Lexus retailers, and their customers, across Europe.
Get in touch to discuss how Landmarks can help you.
